Camila Pechous / Content + UX
CONTENT STRATEGY FOR ALEXA
Using clear, concise and useful language to help customers solve problems with Alexa and smart home devices.
CUSTOMER SERVICE
HELP CONTENT
The Device, Digital & Alexa Support team creates innovative support experiences for customers through intelligent self-service solutions.
We created content to help users easily find what they need, learn about new products, and effortlessly integrate products into their lives.
ROLE
Senior Content Strategist
KEY GOAL
Design and develop self-service solutions for Alexa users
In my role as a senior content strategist, I established and nurtured relationships with various stakeholders to successfully launch Alexa devices worldwide. I led end-to-end content strategy projects, from initial planning to post-launch evaluation, and implemented initiatives to enhance content quality and user experience.
PROJECTS I'VE WORKED ON
Content Strategy
Planned, created, and delivered support content for Echo Dot with Clock, Echo Glow, Echo Look, and Accessibility for Alexa.
Information Architecture
Organized and structured content and landing pages for Alexa Features, Preferences, and Settings.
Voice and Tone Guidelines
Invested in a content audit,
determined formatting conventions, content patterns, preferred terms, and voice design guidelines.
Card Sorting
Used card sorting activities to increase content findability and best improve the user experience with customer service.
A/B Testing
Compared the performance of Help pages by creating different versions and formats of the same content.
